Intensive technological developments in the field of cosmetology, have resulted in an increased demand for cosmetics containing innovative active substances that stimulate the biological activity of the skin. Ideally, such substances would be found naturally in the skin which would result in improved absorbtion and in a lower probability for allergies to occur. Purlés created an innovative new line embedded with growth factors, that meet the above requirements. More specifically, this new line is constituted by a selection of peptides that exert a biological influence on cells, thus stimulating their growth, metabolism and division. This action activates the regeneration and renewal processes that are crucial in skin rejuvenation treatments. Research has shown that, the topical application of growth factor mixtures onto the skin accelerates skin cell renewal, stimulates the synthesis of collagen, elastin and other elements of the intercellular matrix.